Marketing is crucial for businesses as it helps them promote their products or services, reach their target audience, and ultimately drive sales. Here are some key reasons why marketing is important, along with real examples: Building Brand Awareness, Attracting Customers, Educating Consumers, Creating Relationships, Staying Competitive, and Adapting to Market Changes.
In today’s dynamic market landscape, the modern marketing concept encompasses five distinct approaches, each with its own strategic focus and orientation. From maximizing production efficiency to embracing environmental sustainability, businesses have a variety of frameworks to consider when developing their marketing strategies.
SCAMPER is a creative thinking technique used in business and problem-solving to help generate new ideas or solutions by prompting […]
The size of a business firm can be determined by various factors, and it typically involves a combination of quantitative […]
Airbnb’s ability to adapt to changing market dynamics transformed the travel and hospitality industry.